Apple and Amazon first set up shop in their founder’s garages. A young man was frustrated with the steep cost of hiring a private driver after a party, leading to the creation of Uber. Starbucks exists because three students began selling high-quality coffee beans to local coffee shops.
Email marketing remains to be a powerful tool for promoting a business. Basically, this strategy involves the use of email to market products and services and build relationships with potential customers. With billions of people who have active email accounts, there’s no reason why marketers and businesses should not utilise this approach to increase their revenues.
Yes, it's that time again – the 2018 Email Marketing Industry Census has dropped! The 12th edition of Econsultancy's annual Email Census is an extensive report, jam-packed with revealing trends, statistics and industry insights, giving brands and agencies a great view of the state of email marketing today and beyond. We're delighted to have had the opportunity to contribute to the report for the second year running.
Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?
This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.
In a post-GDPR marketing landscape, ensuring that your email campaigns are relevant and targeted is more important than ever. List segmentation plays an important role in boosting engagement and conversions with email marketing.
If you're only using automated email marketing for welcoming new customers and sending broad promotional campaigns, then it's time to switch up your strategy.
Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool.
If you've followed my recent blogs on marketing trends and predictions for 2018, you'll be aware that lifecycle marketing is high on the agenda for many businesses, especially retailers. Consumers expect proactivity and relevancy from brands nowadays and this makes focusing on the entire customer lifecycle, a critical component for success.
It’s often cheaper to retain a customer than find a new one, meaning that there is a clear link between customer loyalty and profitability. This is particularly true in retail. In this
Hyper-personalisation in email has been talked up for a while now, but this year the industry will see a significant move towards more innovative tactics and data-driven personalisation.
This powerful CRM platform might be best known for its inbound methodology and content marketing capabilities, but HubSpot is a potent tool for lead nurturing through email marketing automation – especially for B2B businesses looking to nurture and convert more leads.
Selecting an email service provider (ESP) is no easy task. Suitability, price, usability and automation capabilities are just a few of the variables to consider when assessing which email marketing platform is right for your business. We've stepped in to give you a rundown of our five favourite ESPs, including the key benefits and reasons why they're our favourite email providers.
Email marketing remains a highly-effective channel for nurturing customer relationships and by focusing on the customer lifecycle, you can pinpoint the key touchpoints at which to target your subscribers with relevant and engaging messages. Welcome emails are your first chance to connect with your customers and it's vital to make a big impression!
Does your business focus enough on the customer lifecycle? If the answer is "no", then it's time to save your place on my webinar with Kissmetrics on Thursday 26th October! Discover how to become one of the 1% of retail brands winning at email marketing, by mapping out the customer lifecycle to truly engage with customers.