Selecting an email marketing platform is no easy task. Suitability, capability, ease of integration, price, usability and automation capabilities are just a few of the key points to consider when assessing which email marketing platform is right for your business. Recently updated, we've created a rundown of our 10 favourite ESPs for 2020.
In a post-GDPR marketing landscape, ensuring that your email campaigns are relevant and targeted is more important than ever. List segmentation plays an important role in boosting engagement and conversions with email marketing.
If you're only using automated email marketing for welcoming new customers and sending broad promotional campaigns, then it's time to switch up your strategy.
Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool.
Whilst tried and tested marketing channels and traditional advertising are still relevant for generating leads and acquiring new customers in this digital age, inbound marketing is emerging as a lucrative lead generation approach for businesses, particularly in B2B.
Does your business focus enough on the customer lifecycle? If the answer is "no", then it's time to save your place on my webinar with Kissmetrics on Thursday 26th October! Discover how to become one of the 1% of retail brands winning at email marketing, by mapping out the customer lifecycle to truly engage with customers.
This dedicated email marketing tool offers agencies easy-to-use responsive email templates to make it simpler to create, segment and automate your email campaigns and lead nurturing workflows.
Due to fast-moving ecommerce trends and technology, retailers are constantly having to up their game to meet changing consumer expectations. Email stays relevant by evolving and becoming more customer-led. We explore some great lessons you can learn from major retail brands who are winning at email marketing!
Often (wrongly) perceived by business owners as an expensive solution, email marketing automation is a powerful tool to take your email strategy to the next level and drive significant traffic to your website and landing pages.
Another successful B2B Marketing Expo (#B2BUK) is over for another year, but the two-day event at London's ExCel (28th-29th March 2017) was bigger and better than ever! We've compiled a handy list of the top 20 key takeaways from the UK's leading B2B marketing event.
Cart abandonment messages are fairly commonplace quick wins in email marketing, but getting it right can make the difference between a small lift in conversions and a significant boost to your average conversion rate.
Most email marketers are now realising the need for marketing automation to increase performance, but the biggest stumbling block to implementing automation is apprehension over the perceived cost and level of expertise required. It can be a daunting prospect for marketers, but email marketing automation is such a powerful tool for businesses of all sizes.
Marketing automation is a no-brainer for ambitious businesses. It's a key tool for creating efficient processes and workflows, helping to effectively deliver targeted digital marketing campaigns. An automated marketing solution can become a hub of data and insights, to help you nurtue customer relationships and improve your targeting.
What is the best way to keep your customers engaged with your brand? Nurturing customer releationships. How can businesses best nurture their customers? By delivering relevant content at the right times. This is why email marketing remains the most effective marketing channel to nurture customer relationships, as you can deliver tailored content direct to subscriber inboxes.
It might seem like common sense to say that it's important for businesses to have a clearly defined digital strategy before choosing technology and tools, but it's a bad habit many companies get themselves into as they strive for quick impact with digital marketing.