Successful Email Marketing: Why Your Business Needs It

Posted by Ash Salleh on 26/07/19 09:59

Apple and Amazon first set up shop in their founder’s garages. A young man was frustrated with the steep cost of hiring a private driver after a party, leading to the creation of Uber. Starbucks exists because three students began selling high-quality coffee beans to local coffee shops. 

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10 Tried & True Strategies for Your Email Marketing Campaign

Posted by Nelly on 17/07/19 13:34

Email marketing remains to be a powerful tool for promoting a business. Basically, this strategy involves the use of email to market products and services and build relationships with potential customers. With billions of people who have active email accounts, there’s no reason why marketers and businesses should not utilise this approach to increase their revenues.

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Econsultancy's Email Marketing Industry Census 2018: Key Takeaways

Posted by Rowland Marsh on 25/06/18 22:23

Yes, it's that time again  the 2018 Email Marketing Industry Census has dropped! The 12th edition of Econsultancy's annual Email Census is an extensive report, jam-packed with revealing trends, statistics and industry insights, giving brands and agencies a great view of the state of email marketing today and beyond. We're delighted to have had the opportunity to contribute to the report for the second year running.

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The Influence of Artificial Intelligence on Email Marketing & SEO

Posted by Rowland Marsh on 04/06/18 15:19

Artificial intelligence and machine learning are concepts that often split opinion. But the technology is shaping the future of marketing and businesses must start to factor them into their strategies.

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Email Marketing Personalisation: How to Improve Your Strategy in 2018

Posted by Philip Storey on 11/01/18 09:29

Hyper-personalisation in email has been talked up for a while now, but this year the industry will see a significant move towards more innovative tactics and data-driven personalisation. 

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5 Email Marketing Trends to Shape the Industry in 2018

Posted by Philip Storey on 28/12/17 13:06

As New Year approaches, marketers will be working on their strategies for the year ahead. Many email marketing predictions for 2018 are linked to tech and AI, and although AI will feature heavily in email trends next year, customer-centricity should be at the forefront of brand strategies in 2018.

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5 Spooktacular Subject Line Tips to BOOst Your Halloween Email Campaigns

Posted by Philip Storey on 01/10/17 13:22

Looking to dust off the cobwebs and bring your email marketing campaigns back from the dead? Or are you just seeking some blood tingling inspiration, just in time for Halloween? Well, you’re in (bad) luck. We've got some timely Halloween campaign tips that we've revampired (ok sorry!) to help you improve your Halloween subject lines. Enjoy this fang-tastic read to get fully prepped for fright night!

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Supercharge Your Email Marketing Subject Lines with Phrasee

Posted by Philip Storey on 30/08/17 16:50

Phrasee is a super-smart email marketing tool which uses a powerful language optimisation engine to help brands create more compelling marketing copy for email subject lines, CTAs and main body text, to crank up the impact and relevance of your emails. 

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Why Voice is the New Video: How AI Assistants Will Impact Marketing

Posted by Philip Storey on 05/04/17 11:34

Cynics may fear that we’re heading towards a Black Mirror-style dystopia, with our interconnected smart devices all listening and learning from our every action. However, many households and mobile users are embracing voice respondent AI assistants. The fully-connected future is coming.

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