Improve Lead Nurturing with HubSpot's Automation Tools

Posted by Philip Storey on 04/01/18 13:25
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Improving lead nurturing with HubSpot's automated workflows

This powerful CRM platform might be best known for its inbound methodology and content marketing capabilities, but HubSpot is a potent tool for lead nurturing through email marketing automation – especially for B2B businesses looking to nurture and convert more leads.

How does HubSpot nurture leads?

A key process in inbound marketing is turning prospects and leads into customers. Creating content at each stage of the buyer's journey gives prospects value, whilst automated email workflows help to move them along the journey. 

HubSpot is a CRM tool which enables marketing and sales teams to harmonise and work together to turn leads into customers. This strategy is called "Smarketing". HubSpot offers extensive automation capabilities, including auto-responders, trigger-based emails and automated workflows, to nurture leads with relevant interactions at the right times.

Find out more about the power of inbound marketing in our handy blog: What is Inbound Marketing?

Key benefits of HubSpot

Here are some of the key benefits of HubSpot for email marketers:

  • Intricate automated workflows
  • Customisable templates/themes
  • Lead nurturing emails for every stage of the buyer's journey
  • Tips, best practices and training in email marketing techniques and strategy
  • Comprehensive performance reporting, goal-setting features and analytics

HubSpot in a nutshell?

As a powerful CRM, analytics hub and lead generation engine, HubSpot helps businesses of all sizes to manage contacts and nurture leads, helping to turn leads into customers and advocates. HubSpot is more than just an effective marketing tool, it's an inbound marketing powerhouse and an essential CRM to drive the lead nurturing process, through email workflows and marketing automation.


Do you like the sound HubSpot? Want to discover some more innovative email solutions? Check out 9 more great email tools in our free guide: 10 Awesome Tools to Revolutionise Your Email Marketing. Download the guide and start tooling up to transform your email marketing performance! 

Get Enchant's Guide Awesome Email Marketing Tools

Want to find out more about HubSpot and lead nurturing? Get in touch and we'll advise you about implementing automated workflows.

Enchant is a leading UK customer lifecycle marketing agency, based in the London. We specialise in email marketing, CRM, inbound marketing and paid social advertising. Our marketing consultants help brands to create fast impact and lasting success with effective customer-centric strategies!

Topics: automation, B2B, behavioural triggers, Buyer's journey, Content marketing, CRM, Customer relationships, customer retention, Email automation, Email Marketing, Email marketing automation, Email marketing campaigns, Email marketing strategies, Email marketing strategy, Lead generation, Marketing Automation, Marketing tools, nurturing, B2B marketing, CLV, inbound marketing, email marketing tools, email tools, lead nurturing, workflows, Inbound, Inbound strategy

Philip Storey

Written by Philip Storey

Philip Storey is the Founder and CEO at Enchant Agency. Philip is an email marketing specialist in London, UK. He has enabled hundreds of brands to improve their email marketing. Beyond marketing, Philip is a business coach, personal and professional development coach and mentor to business leaders and senior marketers.

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