Want to get your email testing process up to scratch? Most email marketers confess that they don’t do enough testing. This is a huge missed opportunity. Essentially, split testing is free optimisation for email marketing. It makes campaign creation far easier and ensures your emails are more relevant and effective. Look no further than our email marketing split testing planner tool!
Why are so many brands and email marketers falling short of the potential impact they could be creating? Email experts at Enchant Agency have created an easy-to-use email marketing split test planning tool to get your testing process on the right track. Thank us later!
Why email marketers are underusing testing
Here’s the common reasons email marketers are failing to do adequate email campaign testing:
- Many marketers just don’t know where to start!
- Testing didn’t work for them in the past, as they didn’t dig deep enough to get significant insights. You can’t just do simple, one-off A/B testing and hope to see meaningful insights and clear winners and losers to steer your optimisation process.
- No-one within the team knows what to do with the results and how to implement changes, from the data and insights gained from testing.
- Testing is wrongly perceived to be far too time-consuming for dedicating resources to.
Pro tip from Enchant Founder Philip Storey: “In email, the greatest gains can be made from the tiniest changes. Create a culture of testing in your email marketing activities.”
Get our email split testing planner tool!
Our email split test planner will help you improve your testing process and see your emails crushing response rates! Get our free Email Marketing Split Testing Planner Tool now #gomakewaves with email!
Enchant is a leading UK customer lifecycle marketing agency, specialising in email marketing. Our marketing consultants help brands to create quick impact and lasting success with innovative customer-centric marketing strategies.