It may sound obvious, but it isn’t uncommon to see many a marketing office panic over the key dates in the run up to Christmas. Get ’em in the calendar as early as possible and mostly importantly, start talking and planning for them!
Here's a list of the key holiday dates that all marketers need to be aware of in 2018 for Christmas email planning:
- 22nd November: Thanksgiving (USA)
- 23rd November: Black Friday
- 26th November: Cyber Monday
- 24th December: Christmas Eve
- 25th December: Christmas Day
- 26th December: Boxing Day
- 31st December: New Year’s Eve
Plan for your key dates
Again, this sounds obvious but it's crucial that you plan for key dates. This isn't just the key dates for the industry as a whole - it's planning around customer behaviour across this period. Start by looking back at some of the most successful dates over the past couple of years for your company (across all channels), and build campaign strategies around these. Don't forget to test!
Create campaigns from your final shipping date, then work back
Most marketers start their Christmas email plan in or before November. However, there is a better way to do this, and this is possibly the most common mistake we come across. Start by planning campaigns around your last shipping date, then work backwards to today.
Find out what frequency of emails to send over Christmas with our next advent calendar day of tips.
Looking to supercharge your Christmas campaigns this year? Download our 12 Christmas Email Marketing Growth Hacks and skyrocket your conversions this festive season!