Alongside our work in marketing and helping people be the best version of themselves, the team at Enchant are trying to help make a positive impact in the world. It's great to see what impact can be created in communities that are truly in need, which is what we're witnessing with our chosen charity, Humanitas.
Businesses of all sizes, across the globe, use email marketing to help boost customer engagement and brand awareness, nurture customer journeys and increase sales and conversions. Email is known to deliver ROI of up to 4300% – a great reason to start utilising the channel’s potential! However, it’s crucial for businesses to be aware of the latest and most effective email marketing techniques, to ensure investment in email creates the right impact.
Calling all retailers! Thinking of
Email marketers, be excited and get informed – Econsultancy's Email Census 2017 has arrived! Econsultancy's annual Email Marketing Industry Census – now in its 11th year – is an extensive report on the state of email marketing, which includes key statistics, trends and takeaways from the largest UK survey of email marketers.
We’ve got a new, exciting opportunity for an ambitious and enthusiastic business development representative to help take Enchant forward as we grow in 2017.
As a digital marketers, repurposing your content not only saves you time, but helps increase your brand's reach across different channels. From making a few tweaks to refresh old blogs to repurposing content into another format, such as a whitepaper or video, your website traffic will rise by maximising your content's potential.
Selecting which channels to use to drive your paid social campaigns can be a challenge. It's important to focus your paid social strategy on the channels where your key personas most often reside and engage with content and assess where to distribute your ad budget for social.
Planning your email marketing campaigns throughout the holidays can be a daunting task. When is the right time to be really targeted? When can you afford to target a little more broadly? How do you manage overlapping frequency? These are just some of the questions we are frequently asked. In this blog, we'll give you three top tips for effective email marketing for Christmas campaigns:
When your campaign frequency increases over the holidays, you need to keep your content fresh, engaging and exciting. One way to do this, is through personalisation. It doesn't have to be complex, as a little personalisation can go a long way at this time of the year.
How do you ensure that your email marketing cuts through the clutter during the holiday season? How exactly do marketers get their email marketing frequency right? These are both common questions that our clients frequently ask us, and we hope this blog post will give you some clear guidance to set your frequency.
It may sound obvious, but it isn’t uncommon to see many a marketing office panic over the key dates in the run up to Christmas. Get ’em in the calendar as early as possible and mostly importantly, start talking and planning for them!
We're all ready for Christmas at Enchant! To celebrate, throughout November and December, our blog will be bringing marketers daily inspirational content and tactics to help create Christmas email marketing campaigns to delight your customers and lead to higher engagement and conversions. Think of it as an Advent calendar full of intelligent and insightful mini pressies.
The art challenges the technology, and the technology inspires the art.
It is always the simple that produces the marvelous.