Hooray! We're super-psyched about the recent news from Adobe, as they announced a new feature enabling Typekit fonts to be added to HTML email – a big boost for email marketers and email designers alike.
Website and email designers rejoice
And we're not the only ones who'll be happy about the news. This boon for email marketers is just one element of the new feature. You can now import Typekit fonts into email marketing campaigns too, with CSS (Cascading Style Sheets).
Here's a snippet from the news that dropped onto the Typekit Blog:
Web designers and marketers across the globe will be high-fiving 🙏🏼 over the new feature, which gives them much more freedom to express the character behind the brands they're creating designs and content for. Another of the digital world's many barriers and anomalies has be removed!
How Typekit works with email
You just need to the go to the Early Access section in Typekit to get the CSS-only embed code, using the kit editor. You'll get the option to import or grab the HTML embed code.
Let's take a quick look at the feature:
Now you can go ahead and incorporate some great Typekit typography and amp up your email marketing campaigns!
Here's an snippet of an email from Atom Bank, which is a great example of going the extra mile and a brand being able to use their actual brand fonts in an email campaign:
As it's an Early Access feature, the developers at Adobe will be keen for your feedback before it becomes a core part of its product.
Thoughts from our email expert
Here's the thoughts of Enchant Founder and CEO Philip Storey on the news of Adobe TypeKit's new feature:
"Being able to use fonts from Typekit in email campaigns is a massive step forward for email marketers. This means, at last, that email marketers will be able to present their brands as they've always wanted to, via their email campaigns. This is great news for the email marketing industry and will hopefully kick-start some tasty looking Christmas campaigns from email marketers!"
Why have limitations when it comes to branding and styling. Consumers have high expectations these days and brands, in response, are trying to deliver engaging and relevant content to their customers. The new Typekit feature helps web designers and email marketers do just that.
Want to find out about some more great features and tools to improve your email marketing? Check out our guide to 10 Awesome Tools to Revolutionise Your Email Marketing and #gomakewaves with email!
At Enchant is an email marketing agency, which helps brands reach their full potential with customer-centric strategies. If you need help with any aspect of your email marketing, get in touch and see how we can improve your strategy.