4 Cutting-Edge Tools for Email Marketing You Probably Haven't Heard of

Posted by Philip Storey on 12/07/17 11:33
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Philip Storey

Cutting edge email marketing tools

Email marketing is constantly evolving and successful brands are cranking up their innovation levels to deliver more engaging and relevant emails. Whether it's automation, dynamic content or personalisation, get a helping hand from some smart email tools to create the right impact!

The Enchant team of email marketing experts have picked their 4 favourite cutting-edge tools that will help enhance your email marketing campaigns in no time:

1. Phrasee

Phrasee cutting-edge email marketing tool

Phrasee is a language optimisation tool that takes the heavy lifting out of creating persuasive marketing copy for email subject lines, calls-to-action and even body copy, to add that killer punch to your emails.

What does it do?

Using artificial intelligence algorithms, the software assesses a large range of emotions and phrases to predict what your audience will respond well to. Phrasee learns from your brand's response rates and optimises your marketing copy to increase its relevancy to your subscribers.

Key benefits

  • Helps your brand voice cut through the noise
  • Enables email marketers to create superb subject lines
  • Enhances the impact of your calls-to-action

In a nutshell

Phrasee replaces gut instinct and guesswork with AI and language algorithms, tailored to your brand, helping you to deliver compelling email marketing language to increase opens, clicks and revenue. Give it a whirl!

2. Taxi for Email

Taxi for email cutting-edge email marketing tool

The snappily-named Taxi for Email is a drag & drop email building tool, aimed at brands and agencies looking to create stunning email templates without needing to know HTML code. The email marketing industry has been leaning towards more drag and drop solutions, to help businesses of all sizes create multi-functional emails in super-quick time. So, this taxi is ready and waiting!  

What does it do?

Taxi for Email is not an email delivery tool but instead works with your existing email marketing platform to create great-looking, modern and mobile-friendly email templates. It takes the coding out of email marketing and cuts down your campaign production time significantly. 

Key benefits

  • Provides mobile-optimised, modular email templates with scope for splashing your brand across them!
  • Combines the latest, easy-to-use drag & drop technology with years of experience in the email industry 
  • Removes the technical issues of creating email templates and allows marketers to focus on producing great brand content
  • Syncs with your existing ESP

In a nutshell

Based over in Farringdon, Taxi for Email is your hip-and-happening email marketing tool to help you create cutting-edge emails in a fraction of the time! If you are still coding by hand, go grab Taxi.

3. Fresh Relevance

Fresh relevance cutting-edge email marketing tool

Fresh Relevance enables retailers to deliver the most effective personalisation tactics and techniques with email marketing, helping to improve customer experience and increase conversions.

What does it do?

This multi-purpose ecommerce personalisation tool offers a range of contextual marketing features to nurture customers, in this case, via email. Fresh Relevance integrates with ESPs and uses customer insights to add relevant personalisation and tailored recommendations throughout the customer journey, whilst inputting dynamic and live content into email templates.

Key benefits

  • Gives email marketers the ability to create effective, personalised customer experiences
  • Offers a range personalisation software for different customer lifecycle stages and behavioural triggers
  • Uses key persuasion tactics & dynamic content features, such as countdown clocks and live inventory updates and offers
  • Integrates with all major ESPs and ecommerce systems, such as Mailchimp, Campaign Monitor, dotmailer, Magento & Shopify.

In a nutshell

This is a cost-effective personalisation and automation tool – we love it, lots of our clients use it and it takes the stress out of getting automation and personalisation up and running, with very little time required for integrating.

4. Delivery Index

Delivery index cutting-edge email marketing tool

This brand new tool is a godsend for email marketers! Delivery Index is a must-have measurement tool that gives you the bigger picture about your domain reputation, email campaign deliverability and competitiveness.

What does it do?

In modern email marketing, IP reputation isn't enough to guarantee email delivery health and Delivery Index's scoring model gives email marketers key insights about their send health and the effectiveness of campaigns. It boasts a vast panel of users (around 2.5 million users across the globe), providing real-time updates and live data from all major ISPs. 

Key benefits

It goes far beyond what Sender Score can offer, as it doesn't just score your IP reputation, it also includes measuring criteria, such as:

  • Blacklists
  • Spam traps
  • User engagement
  • Domain reputation across ESPs
  • And much more!

In a nutshell

Delivery Index gives you more information on your deliverability than Sender Score and is even more powerful (in our opinion). Plus, you can try it out for free – Delivery Index rocks!

Want more awesome email tools?

If this has whet your appetite for innovative email marketing tools? Just one of these tools, or a combination, can really have a big impact on your email marketing strategy. We've selected our top 10 email marketing tools in the following free guide: 10 Awesome Tools to Revolutionise Your Email Marketing – download now and get inspired by email innovation! 

Get Enchant's Guide Awesome Email Marketing Tools

Enchant is a customer lifecycle marketing agency, specialising in email marketing and enabling brands to reach their potential with customer-centric strategies. If you want improve your email campaigns super-fast, download our free guide, How to Create Killer Email Marketing Campaigns, and start making waves with email! 

Topics: automation, copywriting, Dynamic content, Email automation, Email design, Email Marketing, Email marketing automation, Email marketing strategy, Email subject lines, Engagement, innovation, Marketing tools, Personalisation, Persuasive copywriting, relevance, subject lines, subscribers, ESP, email marketing tools, email templates, drag and drop, responsive email

Philip Storey

Written by Philip Storey

Philip Storey is the Founder and CEO at Enchant Agency. Philip is an email marketing specialist in London, UK. He has enabled hundreds of brands to improve their email marketing. Beyond marketing, Philip is a business coach, personal and professional development coach and mentor to business leaders and senior marketers.

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