3 Email Marketing Design Trends for 2018

Posted by Philip Storey on 02/02/18 09:38
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Philip Storey

Email marketing design trends

2018 is set to be an exciting year for email marketing. One of the key areas set for disruption, is email design and content. In this blog, I'll share with you the key trends that I expect to see in email marketing design throughout this year. Enjoy!

Trend 1. Interactive content

Email design has been held back for so long, most commonly because of restrictions around coding interactive content into email marketing design templates. But, this year, email marketers are able be more creative than ever.

Expect hamburger menus and hover-based interactivity, such as buttons changing upon hovering – genuinely, this has been quite difficult to achieve until now in email. Also, we'll see things like interactive surveys directly within an email. This will enable email marketers to support service-based departments with their tools and technologies. And better still, it will allow them to do some really cool and creative things with email marketing campaigns! Email marketing is about to get much more interactive!

Trend 2. Personalisation

In CRMs, marketers hold so much data for our prospects, customers and subscribers, but we rarely use it. And most email marketers tend to use the data that is the least lucrative or relevant.

In 2018, I feel that email marketers will begin to personalise emails in a much more creative way. This is the year where marketers truly try to build relationships with subscribers. And there's no better way to do this, than through personalising every email marketing experience, so they are useful, timely and relevant.

Our friends over at Litmus agree with us too:

litmus top email design trends for 2018

Trend 3. Things are going look a lot cleaner and simpler 

Throughout 2017, we saw a lot of email marketing creative simplifying and becoming much easier to consume. This is great for marketers and consumers, because it makes information easier to absorb and increases the likelihood of a subscriber clicking and going on to making a purchase.

Simplify your email marketing creative this year and you'll be onto a winner. 

Wrap up/takeaways

That's it. There's your three trends for email marketing design in 2018. Expect emails to look so much cleaner and simpler, to be more personalised and relevant, and packed full of lots more interactive content, such as surveys and hamburger menus within the email creative itself. Exciting times ahead!

Do you want to take a leap with email marketing this year and improve your strategy? Get a free email audit and roadmap from our leading email marketing experts!

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Enchant is a leading UK digital marketing agency, based in London. Our world-class marketing consultants specialise in email marketing, CRM, inbound marketing and paid social advertising. We enable brands to reach their full potential with successful customer lifecycle marketing strategies. Get in touch and see how we can improve your marketing performance fast!


Topics: Customer centricity, customer lifecycle, Dynamic content, Email automation, Email design, Email Marketing, Email marketing strategies, Email marketing strategy, Personalisation, Personas, predictions, Trends, Marketing trends, Tech, email strategy, live content, email marketing trends, Design, 2018, 2018 marketing trends, lifecycle marketing, 2018 marketing predictions

Philip Storey

Written by Philip Storey

Philip Storey is the Founder and CEO at Enchant Agency. Philip is an email marketing and CRM specialist in London, UK and has enabled over 500 brands to create huge impact email marketing, CRM and paid social media marketing. He helps marketers to create consistent, connected experiences across all channels. Beyond marketing, Philip is growing his coaching career, focusing on wellbeing, meditation and other therapies, such as reiki - he is now a 2nd degree reiki healer.

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